SRDN.STORE
A different interpretation of Sardinia.
Sardinia is a cultural universe that exists beyond its representations. A heritage of forms, symbols, materials and knowledge that transcends time and preserves a profound identity.
SRDN.STORE is an independent boutique exploring this heritage, moving beyond conventional folkloric and tourist imagery. It does not reproduce the past: it reinterprets its character through contemporary languages and translates it into objects, products and experiences.
The boutique brings together three complementary areas: a collection of clothing and textiles available to purchase, private experiences arranged on request, and creative direction and retail consulting services through SRDN.STUDIO.
OBJECTS
& DESIGN
Culture takes shape. Materials become design.
The SRDN collection brings together design objects and creations that reinterpret the island's forms, techniques and aesthetic codes. From textile research to home objects, each project translates a cultural reference into a contemporary product to use and collect.
CONCIERGERIE
SARDEGNA
From Objects to Experiences.
An object tells a story of technique, material and identity. An experience takes you to the places where that story begins: in workshops, through rituals, along the coast and out at sea.
Conciergerie Sardegna is SRDN.STORE's private experience service. Through a selected network of local artisans, operators and professionals, it connects people, places and activities, offering individual experiences and tailor-made itineraries.
Experiences are arranged on request. Dates, conditions and availability are confirmed individually for each proposal.
ONE CULTURE.
THREE WAYS
TO EXPERIENCE IT.
Cultural design. Experiences to live. Projects to develop.
SRDN.STUDIO
The in-house studio behind SRDN.STORE develops the boutique's projects and provides services to brands and businesses. Its work focuses on identity, product, commercial presentation and retail experience: assessing the current situation, identifying critical issues and proposing practical solutions.
MAURIZIO
DEMELAS
Brand & Cultural Design Specialist
Born in Sardinia, he holds a Diploma in Textile Arts and has an academic background in fashion and costume studies, complemented by training in fashion branding management. He brings over 12 years of experience in luxury retail, spanning styling, beauty and design, with international groups including LVMH and Estée Lauder. His professional background combines fashion, retail and product expertise with first-hand knowledge of international clientele and commercial dynamics. He works in Italian, English and Spanish.
In 2022, he founded SRDN.STORE, a cultural design and digital commerce project created to bring Sardinian culture to an international audience through design objects, clothing and experiences rooted in the island. He defines its vision, identity, creative direction and commercial development.
