From Sardinian dancing to Srdn Folk & Sport activewear
- Could Sardinian dancing ever be considered a sport?
- You move around a lot when you dance and you certainly work up a sweat, especially at summer events when wearing the traditional costume.
Sardinian dancing is performed in groups and in pairs, with many different choreographies and, therefore, many different exercises.
This idea inspired the modular Folk & Sport pattern, where ancient embroidery from the Samugheo costume was redesigned and digitized to be incorporated into the Srdn sports wardrobe for men and women.
The folk costume found in most towns and cities in Sardinia is the result of the different civilizations that conquered the island over time.
Phoenicians and Carthaginians, Greeks, Romans, Spaniards and many other ethnic groups brought their values to the island, and even today it is practically impossible to decipher which had the greatest influence on traditional Sardinian fashion.
The result today is a rich cultural, iconographic and manufacturing heritage that allows Sardinians to distinguish themselves from many other national and international identities through their costumes.
When referring to the traditional clothing that Sardinians wore in the past, we could speak directly of a true fashion, of traditional dress.
Traditional outfits are composed of several recurring elements of common “island fashion” that were used throughout Sardinia by most of the population.
During the 20th century, with the freedom to move from one area to another, the liberalization of markets, the tourism boom and the cultural promotion of the territory, many provincial towns, especially in the center of the island, managed to create, or rather “recreate,” their own folkloric identity made up of customs, traditions, shows and events.
Among these stand out the ancient carnival masks and the folk costume performances that take place throughout the year according to the Christian calendar.
The Samugheo costume is one of the most famous, and men and women wear these ancient garments following a certain dressing ritual, which Srdn design draws inspiration from to create an entire clothing line.
The distinctive feature of the costume, however, is the combination of relatively inexpensive materials with large brocade patches and exquisite embroidery in gold, silver and colored silk threads.
The quality of the costume is due not only to the materials themselves, but also to the type of construction and craftsmanship, the variety of embroidery stitches and the range of colors used.
The most common motif is floral, and we have taken a piece of it from the men's vest known as “su cosso” to create a sports line that suits the modern man's and woman's wardrobe.
Discover the first products from the Srdn Folk & Sport line in our shop.