REPRESENTING THE HUMAN

Why I use vector illustration in SRDN.SOCIETY stories

In 2023, the average user scrolled through 300 meters of content a day with their thumb.
According to a Dentsu study, the human brain filters an image in 0.4 seconds.
It doesn't look. It recognizes. It labels. It moves on.

🔲 Why vector illustration specifically?

In SRDN.SOCIETY, vector illustration is not an aesthetic choice.
It is a political choice.

• Vector is clear, concise, flat.

• Like our digital representation: cut, silent, encoded.

But in SRDN subjects — stretched bodies, symbolic objects, textile patterns — an inversion occurs.

🔁 Skin is not skin. It is fabric.
The face is not there. Because today, the face is the symbol.
The detail is not decoration. It is context.

📉 A figure that weighs more than a logo

• Since 2007, Italy has lost over 500,000 young people under 35

• Sardinia has the highest rate of youth emigration in Southern Italy (ISTAT 2023)

• Only 31% of Italians understand complex texts

Meanwhile: stories, reactions, and the hunger for visibility are increasing.
But the ability to make sense of what we see is decreasing.

✊ SRDN.SOCIETY does not use images to sell.

It uses them to evoke.
To retain a memory that no one will return to us.
To represent the human, in symbolic, not just visual, form.

Because in a present where everything is rendered iconic,
being symbolic is the last cultural act possible.

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