History of the Srdn logo.
In 2015, the first logo sketch consisted solely of the name Maurizio Demelas written in the Manila font. Later, the lettering was topped with a graphic symbol composed of straight vertical and horizontal lines forming clearly separated right angles and together, forming the outline of a rhombus standing out black on a white background, with a font devoid of any decoration.
The absolute absence of frills, geometricity, the purity of lines and the preference for white and black are distinctive characteristics of the entire Srdn work, which draws on Sardinian graphic and mystical symbolism since the geometric lines that make up the logo are frequent in bronze archaeological finds and can be found in pintaderas and the shield of Sardinian bronzetti.
The archetypal rhomboid shape is apparently simple and is present in Sardinian, African and Asian textiles and refers to all the elements drawn from the textile experience since the rhombus is formed during the working phase with the weft threads in contrast to the warp threads woven diagonally, line after line.
In general, the shape of the rhombus ◊ (or lozenge) is composed of two triangles and in Buddhist culture the Yin triangle is pointed downwards and Yang upwards.
This type of figure is found in many cultures and many communities preceding our globalized world, often accompanies other geometric representations and refers everywhere to the same meaning.
The rhombus represents the inner focus that a human being needs to maintain their life purpose during their journey on Earth, namely to restore the balance within themselves between the Yin and Yang energetic aspects that make up every human being and to reflect that inner balance in the outside world. When the geometric shape of the rhombus appears, a significant change takes place in a human being's consciousness, transcending the limited human ego-self and acting for the benefit of all people.
In other words, in Tao culture, a male being needs to balance his Yang self with his inner Yin energies and a female being needs to balance her Yin self with the Yang aspects of her self. Both sexes, however, which came into the world as ego personalities (Yang aspect), often find themselves in conflict due to the primordial free choice in which one has the possibility to add negativity, or positivity, or seek a middle ground.
The rhombus indicates the task of exploring the subconscious and both sexes, absolutely equal to each other, must dig into what is hidden beneath our socially layered personalities in this process. Both need to yield their Yang to the Yin aspect and reveal it to the world.
All cultures, remote in time and space, have always unconsciously known about this goal of humanity, which is the true reason for our coming into the world and since then this knowledge has been expressed through the symbol of the rhombus depicted on rocks, caves, buildings, artifacts, etc.
The art of maintaining inner balance was once a sacred duty of every human being, male or female, and has always been an innate self-empowerment tool in humanity.
The shape of the rhombus or diamond represents the ideal of a human being who has achieved this inner balance within themselves and has focused their entire life on revealing or unveiling their unconscious and veiled Yin polarity.
This inner process of unveiling the authentic Self requires honesty and perseverance and leads into the realm of the collective subconscious.
The rhombus indicates that we all have different roles to play, but it is our individual responsibility (however difficult it may be) to act according to inner balance.
The Srdn logo therefore, inspired by the creative gesture and the textile world, becomes the spokesperson for this symbol that represents the protection of the subconscious.
Beyond myth, the rhombus is a powerful global and eternal symbol, a perfect balance between two opposites (Yin/Yang, male/female north/south, high/low, light/darkness, etc.);
It calls for protection from negative external forces and was anciently drawn to evoke healing powers since the four sides represent the four elements: earth, air, fire and water.
Discover the product line, clothing and accessories with the Srdn logo.